Alluvi Health – Privacy Policy (UK GDPR)

This Privacy Policy explains how Alluvi Health (“we”, “us”, “our”) collects, uses, and protects your personal data when you visit or make a purchase from alluvi.org.

We are committed to handling your data transparently and in accordance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Alluvi Health
Operated by AES Equipment Services LTD
London, England, United Kingdom
Email: info@alluvihealth.com

For the purposes of data protection law, we are the data controller of your personal data.

2. Information We Collect

We may collect and process the following types of personal data:

a) Information You Provide

Full name
Billing and delivery address
Email address
Telephone number
Payment details (processed securely via third-party providers)

b) Automatically Collected Data

IP address
Browser type and device information
Website usage data (pages visited, time on site, interactions)

c) Order & Account Information

Purchase history
Order preferences
Account login details (if applicable)

3. How We Use Your Data

We use your personal data to:

Process and fulfil orders
Provide customer support
Communicate order updates and service information
Improve website functionality and user experience
Prevent fraud and ensure platform security
Comply with legal and regulatory obligations

We will only use your data where we have a lawful basis to do so.

4. Legal Basis for Processing

Under UK GDPR, we rely on the following legal bases:

Contractual necessity – to process and deliver your orders
Legitimate interests – to improve services and prevent fraud
Legal obligation – to comply with applicable laws
Consent – for marketing communications (where applicable)

5. Sharing Your Data

We only share your data where necessary, including with:

Payment processors and financial institutions
Courier and delivery providers
IT and website service providers
Regulatory or legal authorities where required

All third parties are required to respect the security of your data and process it lawfully.

We do not sell your personal data to third parties.

6. International Transfers

Where your data is transferred outside the UK, we ensure appropriate safeguards are in place, such as:

Standard Contractual Clauses (SCCs)
Transfers to countries with recognised adequacy decisions

7. Data Retention

We retain personal data only for as long as necessary to:

Fulfil the purposes outlined in this policy
Comply with legal, tax, and accounting requirements

When data is no longer required, it is securely deleted or anonymised.

8. Your Rights

Under UK data protection law, you have the right to:

Access your personal data
Request correction of inaccurate data
Request erasure (“right to be forgotten”)
Restrict or object to processing
Request data portability
Withdraw consent at any time (where applicable)

To exercise your rights, contact us at info@alluvihealth.com

9. Data Security

We implement appropriate technical and organisational measures to protect your data, including:

Secure servers and encryption
Restricted access controls
Secure payment processing systems

While we take all reasonable precautions, no online system is completely secure.

10. Cookies & Tracking Technologies

We use cookies and similar technologies to:

Enhance website functionality
Analyse site traffic
Improve user experience

You can manage or disable cookies through your browser settings.

11. Marketing Communications

We may send you marketing communications if you have opted in.

You can unsubscribe at any time by:

Clicking the “unsubscribe” link in emails
Contacting us directly

12. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices and encourage you to review their policies.

13. Children’s Data

Our website and services are not intended for individuals under the age of 18. We do not knowingly collect personal data from children.

14. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page, and continued use of the website constitutes acceptance of the updated policy.

15. Contact & Complaints

If you have any questions or concerns about this policy or your data:

Alluvi Health

London, England, United Kingdom
Email: info@alluvihealth.com

You also have the right to lodge a complaint with the UK supervisory authority:

Information Commissioner’s Office (ICO)
Website: https://ico.org.uk